Case Study on ToyEdu. Creating Business Opportunity Essay

Case oeuvre on ToyEdu. Creating Business Opportunity - Essay ExampleThe lodge believes that their newly launched product will be a trend-setter in the toy pains. Its fantastic features will create attraction among the children in the initial stages. ToyEdu feels that the more the children can learn the basic educational tips, the more successful the company can be. ToyEdus objectives are very clear. It believes that the creative line of products waiting to be launched in the market of the United res publica will be the key to success. They wish to adopt strict financial controls that will reduce their operational cost, thus, enhancing their marginal cost. Furthermore, the company wishes to have a unique team of research and development, which will enable them to respond to the customers feedback and develop their products accordingly. The business plan that has been outlined in the proposal consists of the marketing and promotional strategy of the company to inform potential c lients about the product. It includes few opportunities for the business clients in toy industry who may be interested to buy the patent right of the product. The operational plan has been designed in such a way that will be suitable to meet the demand of twain the segments, videlicet the individual consumers and the business clients. ... Traditionally, toys were considered as an equipment of amusement for the children. However, in the recent times, toys have been linked with education for creating the moot that learning is fun. Thus, ToyEdu is initially targeting the UK markets, before spreading their businesses globally. Consisting of a handful of employees mostly in the manufacturing department, ToyEdu is looking send on to increase its client base all over the United earth. The company claims to have a unique line of products which will be able to attract customers from different age groups. The financial strength of the company is not that strong compared to the competitor s. Therefore, ToyEdu wants to see their company on the stock markets of the UK and establish its image as a renowned manufacturer of educational toys in the global markets. Market Requirement Analysis United Kingdoms market for toys has been growing gradually. Lots of toys are being imported from the Asian countries especially from mainland chinaware as well as Hong Kong (Alibaba.com, 2012). Thus, the potential growth of a company producing toys in and around the UK is imitation to have an impact in the markets comprising of individual consumers and wholesalers. Therefore, a launch of products is intended to be made concerning both the segments. The company believes that their products will be able to attract the individual consumers who are the parents, grand parents and other safe ones of a particular child. Additional to the individual consumers, the company also wants to target their products to the wholesalers such as schools, day-care centres and companies who are in the to y industry. It has been decided that traditional approach of